About

Most AI strategy reaching boardrooms comes from one of two places: consulting firms repackaging last year's frameworks, or vendors selling their own roadmap. Neither gives a senior leader what they actually need, which is a clear read on what just changed and what it means for the decisions in front of them.

What this is

A weekly newsletter for senior leaders who need to be fluent in AI without reading everything. One thing that matters, explained in plain English, in about three minutes. Not what shipped, but what it changes.

Where it comes from

My work sits inside the conversations where AI strategy actually gets set. I advise governments and enterprises on how to adopt AI. With Iceland's Ministry of Education, I designed and deployed one of the world's first national-scale AI pilots for K-12 educators, working hand in hand with leading AI labs. That vantage point, rather than any single vendor's view, is what shapes what I choose to write about each week.

The background

Twenty-five years working at the edge of major technology shifts: early e-commerce, mobile, cybersecurity, cloud, and now AI. I have presented at the World Economic Forum in Davos, advised boards and Fortune 500 leadership, written for Harvard Business Review, and been featured in the Wall Street Journal, the New York Times, and the BBC. The throughline is pattern recognition across cycles, and a habit of explaining hard things simply.

Why it exists

Senior leaders are not short on information about AI. They are short on time, and on a trusted read of which developments actually matter. That is what this is: one signal a week, chosen and explained by someone whose day job is in the room.

For speaking, advisory, or partnership inquiries: josh@btr.is.